Crazy Egg Review: Complete Guide to Heatmaps & A/B Testing [2026]

Crazy Egg pioneered the heatmap analytics category when it launched in 2006, founded by marketing heavyweights Neil Patel and Hiten Shah. Nearly two decades later, it remains one of the most recognized names in website optimization—but with free alternatives like Microsoft Clarity and comprehensive suites like Hotjar, is Crazy Egg still worth paying for? See our best Hotjar alternatives guide for context.

The short answer: Crazy Egg's combination of five report types, built-in A/B testing, and visual page editor creates a genuine competitive advantage. If you need testing capabilities alongside heatmap analytics, Crazy Egg offers strong value. If you only need observation without testing, free alternatives exist. See our direct Hotjar vs Crazy Egg comparison for more details.

In this comprehensive review, we'll examine every Crazy Egg feature, break down the pricing model, weigh the pros and cons, and help you decide if it's the right tool for your optimization needs.

What is Crazy Egg?

Crazy Egg is a website optimization platform built around the concept of "Snapshots"—comprehensive page reports that combine multiple visualization and analysis types. Beyond observation, Crazy Egg includes A/B testing with a visual editor, making it a closed-loop optimization tool.

Core capabilities:

Heatmaps (5 different report types)
Session recordings
A/B testing
Visual page editor
Errors tracking

Philosophy: Crazy Egg is designed around the idea that understanding user behavior should lead directly to testing improvements. The integrated workflow—from insight to hypothesis to test to result—is the core value proposition.

The Snapshot System: Crazy Egg's Core Concept

Everything in Crazy Egg revolves around Snapshots. A Snapshot is a focused report on a single page for a specific time period, and it includes five visualization types automatically:

1. Heatmap Report

The classic visualization showing click density. Warmer colors (red, orange) indicate high click concentrations; cooler colors (blue, green) show lower activity.

Crazy Egg's heatmap automatically distinguishes between:

Left clicks vs. right clicks
First clicks vs. subsequent clicks
Desktop vs. tablet vs. mobile views

You can toggle between device types to see how behavior differs across platforms.

2. Scrollmap Report

Scrollmaps show how far visitors scroll down your page. The visualization uses a gradient from "hot" (everyone sees this) to "cold" (few people reach here).

Key metrics include:

Average fold position (where the initial viewport ends)
Percentage of visitors reaching each scroll depth
Drop-off points where engagement fades

This reveals whether visitors see your key content, CTAs, and conversion elements—or abandon the page before reaching them.

3. Confetti Report

Confetti is Crazy Egg's unique segmentation feature. Instead of showing aggregate click patterns, Confetti displays individual clicks as colored dots, with colors representing different segments:

Segment by:

Referral source (Google, Facebook, direct, email, etc.)
Search terms (what keywords brought them)
Date/time (when they visited)
Device type (desktop, mobile, tablet)
New vs. returning visitors
Custom UTM parameters

Why this matters: A standard heatmap might show heavy clicking on a "Contact" button, but Confetti reveals that 80% of those clicks come from Google organic while Facebook traffic ignores it entirely. This tells you to optimize the Contact CTA for Facebook visitors specifically.

4. Overlay Report

The Overlay report shows the exact number of clicks on each clickable element. Instead of color gradients, you see numerical click counts directly on buttons, links, and interactive elements.

Data includes:

Total click count per element
Percentage of total page clicks
Click-through rates for links

This is particularly useful for navigation analysis—seeing exactly which menu items get clicks and which are ignored.

5. List Report

The List report presents click data in tabular format, sortable by:

Number of clicks
Percentage of total clicks
Element type
Link destination

For data-driven teams who prefer spreadsheets over visualizations, the List report provides exportable, manipulatable data.

Snapshots as Benchmarks

Snapshots are designed for before-and-after analysis:

Create baseline Snapshot before making changes
Make optimizations based on insights
Create new Snapshot after changes
Compare how behavior shifted

This benchmark approach helps you demonstrate ROI and understand whether changes actually improved user experience—or made things worse.

Session Recordings

Beyond Snapshots, Crazy Egg includes session recordings that capture:

Mouse movements and clicks
Scrolling behavior
Page navigation
Form interactions
Time spent on page

Recordings are searchable and filterable by:

Device type
Referral source
Geographic location
Session duration
Specific pages visited

The recording interface includes playback controls, speed adjustment, and the ability to skip idle time.

A/B Testing: Crazy Egg's Key Differentiator

A/B testing is where Crazy Egg separates itself from free tools like Microsoft Clarity. Instead of just observing problems, you can test solutions.

Visual Page Editor

Crazy Egg includes a WYSIWYG (What You See Is What You Get) editor for creating test variants without coding:

What you can edit:

Headlines and body copy
Button text, colors, and sizes
Image swaps
Element positioning (move, hide, show)
Link destinations
CSS styling

What you cannot edit:

Complex JavaScript functionality
Backend logic
Dynamic content sources

For straightforward tests—headline variations, CTA button changes, layout tweaks—the visual editor eliminates developer dependencies.

Test Configuration

Crazy Egg offers two traffic allocation methods:

Classical Split Testing: Even traffic distribution between control and variants. Standard A/B testing methodology with statistical significance calculations.

Multi-Armed Bandit: Automatically allocates more traffic to better-performing variants over time. Maximizes conversions during the test while still gathering data.

Automatic Snapshot Creation

When you create an A/B test, Crazy Egg automatically generates Snapshots for both the control and each variant. This lets you see:

Not just which variant won
But why it won (behavioral differences visible in heatmaps)

Understanding the "why" is crucial for applying learnings to other pages.

Goals and Conversion Tracking

Define conversion goals for your tests:

Page visits (reaching a thank-you page)
Click events (clicking a specific button)
Form submissions
Custom events via JavaScript

Crazy Egg tracks conversion rates for each variant and calculates statistical significance.

Errors Tracking

Crazy Egg automatically detects JavaScript errors encountered by visitors:

Error type and message
Pages where errors occur
Number of visitors affected
Session recordings of users who hit errors

This helps you prioritize bug fixes by actual user impact rather than theoretical severity.

Crazy Egg Pricing (2026)

Crazy Egg structures pricing by tracked pageviews per month. All plans include all features—the only difference is data volume.

| Plan | Monthly Price | Annual Price | Pageviews/Month | |------|--------------|--------------|-----------------| | Basic | $29/month | $24/month | 30,000 | | Standard | $49/month | $42/month | 75,000 | | Plus | $99/month | $83/month | 150,000 | | Pro | $249/month | $208/month | 500,000 | | Enterprise | $499+/month | Custom | 1,000,000+ |

All plans include:

Unlimited team members
Unlimited domains/websites
All 5 Snapshot report types
Session recordings
A/B testing
Visual editor
Errors tracking
30-day free trial

Important pricing notes:

Annual billing required (no month-to-month option)
No overage charges—tracking pauses when you hit limits, resumes on the 1st of next month
Nonprofit and education discounts available (contact sales)
Enterprise plans offer custom pageview allocations

Is Crazy Egg Pricing Fair?

Consider what you're getting:

Heatmap tool: $30-100/month elsewhere
A/B testing tool: $150-300/month for VWO, Optimizely, etc.
Combined: Crazy Egg at $29-249/month

If you need both observation and testing, Crazy Egg is actually quite affordable compared to buying separate tools. The built-in A/B testing alone would cost more than Crazy Egg's top tier.

However, if you only need heatmaps and recordings without testing, Microsoft Clarity offers that for free. Learn more about using heatmaps for conversion optimization.

Crazy Egg Pros

Unique Confetti Segmentation

No other tool shows click patterns segmented by traffic source, search term, or custom parameters. This reveals behavioral differences between audiences that aggregate heatmaps miss.

Built-In A/B Testing

The complete workflow—from observing problems to testing solutions—happens in one tool. No integration headaches, no data silos, no context switching.

Visual Editor for Non-Developers

Creating test variants without code removes the developer bottleneck. Marketers can move faster on optimization ideas.

Automatic Snapshots for A/B Tests

Understanding why a variant won (via behavioral data) is as valuable as knowing that it won. This feeds into better future hypotheses.

Simple, Transparent Pricing

All features at every tier. No surprise charges for "premium" capabilities. Easy to budget for.

Unlimited Team Members and Domains

No per-seat charges. Scale your team and websites without cost increases.

No Overage Charges

If you hit your pageview limit, tracking pauses rather than charging surprise fees. Predictable billing.

Strong Track Record

18 years in market, established reputation, founders with strong industry credibility.

Crazy Egg Cons

No Free Tier

Free trial is 30 days, then you must pay. Microsoft Clarity is free forever with unlimited usage.

Annual Billing Required

No month-to-month option locks you in for a year. If your needs change, you're stuck.

No Rage/Dead Click Detection

Unlike Clarity, Crazy Egg doesn't automatically flag frustration signals like rage clicks or dead clicks.

No AI Features

No AI-powered session summaries or automated insights like Clarity's Copilot.

No Live View

You can't watch visitors in real-time like Lucky Orange offers.

No Survey/Feedback Tools

Purely observational and testing—no way to ask users questions directly (unlike Hotjar).

No Mobile App Support

Website-only. Native iOS/Android apps aren't supported.

Data Retention Unclear

Crazy Egg doesn't specify data retention limits, but historical Snapshots are preserved for comparison purposes.

Crazy Egg vs. Competitors

Crazy Egg vs. Microsoft Clarity

| Aspect | Crazy Egg | Clarity | |--------|-----------|---------| | Price | $29-$249/month | Free | | A/B Testing | Yes | No | | Visual Editor | Yes | No | | Confetti Reports | Yes | No | | Rage Click Detection | No | Yes | | AI Analysis | No | Copilot | | Mobile App Support | No | Yes |

Choose Crazy Egg if: You need A/B testing and traffic source segmentation. Choose Clarity if: You need free unlimited usage and AI-powered analysis.

Crazy Egg vs. Hotjar

| Aspect | Crazy Egg | Hotjar | |--------|-----------|--------| | Price (mid-tier) | $99/month | $80/month | | A/B Testing | Yes | No | | Surveys/Feedback | No | Yes | | User Interviews | No | Yes | | Confetti Reports | Yes | No | | Funnel Analysis | Limited | Yes |

Choose Crazy Egg if: A/B testing is essential. Choose Hotjar if: Surveys and qualitative feedback are essential.

Crazy Egg vs. Lucky Orange

| Aspect | Crazy Egg | Lucky Orange | |--------|-----------|--------------| | A/B Testing | Yes | No | | Live View | No | Yes | | Live Chat | No | Yes | | Confetti Reports | Yes | No | | Form Analytics | Limited | Yes | | Price (5K sessions) | $29/month | $39/month |

Choose Crazy Egg if: A/B testing matters more than live capabilities. Choose Lucky Orange if: Real-time monitoring and live chat add value.

Who Should Use Crazy Egg?

Ideal Users

Conversion-Focused Marketers: The closed-loop workflow from heatmap insight to A/B test to results is designed for optimization practitioners.

Teams Without Developer Resources: Visual editor means you don't wait for developers to create test variants.

Paid Media Teams: Confetti segmentation by traffic source reveals which campaigns drive engaged visitors vs. tire-kickers.

Agencies: Unlimited domains and team members scale well for multi-client environments.

E-commerce Sites: Test product pages, checkout flows, and promotional layouts to optimize conversion rates.

Landing Page Optimizers: A/B test headlines, CTAs, images, and layouts on campaign-specific pages.

Not Ideal For

Budget-Constrained Teams: Clarity is free. If you don't need A/B testing, that's a hard price to beat.

Mobile App Publishers: No native app support. Use Amplitude, Mixpanel, or UXCam instead.

Teams Needing Surveys: No qualitative feedback tools. Add Hotjar or use Lucky Orange for surveys.

Very High Traffic Sites: 500K-1M pageviews/month pricing can add up. Enterprise tools like FullStory may be more economical at scale.

Teams Wanting AI Analysis: Crazy Egg doesn't have AI features. Clarity's Copilot may be more efficient for large-scale session analysis.

Getting Started with Crazy Egg

Implementation

Sign up for 30-day free trial (no credit card required)
Add tracking script to your website's <head> tag
Create your first Snapshot by entering a page URL
Set tracking duration (typically 7-30 days)
Wait for data to accumulate

Most sites see meaningful data within 3-7 days depending on traffic volume.

First Week Priorities

Day 1-2: Create Snapshots for your 5 most important pages (homepage, pricing, key product pages, checkout).

Day 3-5: Review initial heatmap and scroll data. Look for:

Clicks on non-clickable elements (user confusion)
Important CTAs getting ignored
Content below the fold that few see

Day 6-7: Start watching session recordings filtered by high-value pages. Note friction patterns.

Week Two: Testing

Formulate hypotheses based on observations:

"Moving the CTA above the fold will increase clicks"
"Simplifying the headline will reduce bounce rate"
"Adding trust badges will increase checkout completion"

Create A/B tests using the visual editor. Start with your highest-confidence hypothesis.

Set test duration for statistical significance (typically 2-4 weeks depending on traffic).

Ongoing Workflow

Monitor tests until statistically significant
Review Snapshot data for winning variants to understand why they won
Apply learnings to other pages
Queue next test
Repeat

Advanced Crazy Egg Tips

Confetti Deep Dives

Don't just look at aggregate Confetti data. Filter by:

High-value referrers to understand what engaged visitors want
Paid traffic only to validate ad landing page performance
Mobile vs. desktop to catch device-specific issues

Use Snapshots for Stakeholder Reporting

Create Snapshots before and after changes. The visual comparison is compelling evidence for stakeholders who want to see "proof" that optimization works.

Combine with External A/B Tools

If you use Google Optimize, VWO, or Optimizely, create Snapshots for your control and variant URLs separately. Crazy Egg's behavioral data adds context to your test results.

Set Up Alerts

Configure Crazy Egg to email you when Snapshots complete or when A/B tests reach significance. Stay informed without logging in daily.

Export Data for Analysis

List reports export to CSV. For teams with data analysts, this enables deeper cross-referencing with other marketing data.

FAQ

Does Crazy Egg offer a free plan?

No free plan, but a 30-day free trial with full feature access. No credit card required to start.

Can Crazy Egg track logged-in users?

Yes, Crazy Egg can track authenticated users and associate sessions with user IDs for more granular analysis.

Does Crazy Egg work with single-page applications (SPAs)?

Yes, with proper configuration. You may need to trigger Snapshots on virtual page changes using their JavaScript API.

How long are session recordings stored?

Crazy Egg doesn't publish specific retention limits, but recordings remain accessible for several months. Snapshots are retained indefinitely for comparison.

Yes, Crazy Egg offers GDPR compliance features including automatic PII masking and consent management integrations.

Can I cancel my Crazy Egg subscription?

Annual subscriptions can be canceled but are not refundable. The subscription continues until the end of the billing period.

Verdict: Is Crazy Egg Worth It?

Crazy Egg is worth it if:

You need A/B testing integrated with heatmap analytics
You value Confetti segmentation by traffic source
Your team lacks developer resources for creating test variants
You want a proven, established tool with an 18-year track record
Your traffic fits comfortably within their pricing tiers

Crazy Egg is NOT worth it if:

You only need basic heatmaps and recordings (use Clarity for free)
You need survey/feedback tools (add Hotjar instead)
You need AI-powered analysis (Clarity's Copilot is stronger)
You need mobile app analytics (not supported)
You prefer month-to-month billing flexibility

Overall Rating: 4.3/5

Crazy Egg delivers on its core promise: a closed-loop optimization workflow from observation to testing. The Confetti reports, built-in A/B testing, and visual editor create genuine differentiation. The lack of AI features and free tier are drawbacks compared to newer competitors, but for conversion-focused teams, Crazy Egg remains a strong choice.

Want heatmap analytics without the complexity? UXHeat is launching soon with focused insights designed for teams who want actionable data without overwhelming feature sets. Join the waitlist to get early access.