The single most important thing to know about Hotjar pricing in 2026: Hotjar is now part of Contentsquare, and its old self-serve plans are gone. If you go to hotjar.com/pricing, it redirects to contentsquare.com/pricing. The Observe / Ask / Engage tiers most guides still describe — the $32/mo "Plus" plan, the $80 "Business" plan — are no longer sold to new customers.
This guide breaks down what Hotjar actually costs today under Contentsquare, what the retired legacy plans were (so you can recognise them if you're on one), and whether the tool is worth it now.
What changed: Hotjar is now Contentsquare
Contentsquare acquired Hotjar in 2021 and, by mid-2025, folded it into its own platform. In practical terms:
- The Hotjar brand still exists as a product line, but you buy it through Contentsquare's plans.
- Standalone Hotjar self-serve tiers (Observe/Ask/Engage → Plus/Business/Scale) are retired for new customers. Existing legacy subscribers may still be on them, but you can't sign up for them anymore.
- New pricing is Contentsquare's, split across Experience Analytics (heatmaps + recordings), Voice of Customer (surveys + feedback), and Product Analytics.
So "Hotjar pricing" in 2026 is really "Contentsquare pricing." Here's what that looks like.
Current pricing: Contentsquare plans
Experience Analytics — heatmaps + session recordings
This is the product that replaces Hotjar's old Observe. It covers heatmaps, session replay, funnels, and error/performance monitoring.
| Tier | Price | What you get | |------|-------|--------------| | Free | $0 | Heatmaps on up to 200k sessions/mo; session replay capped at 5% (max ~10k sessions/mo); 1 project; basic surveys (100 responses/mo); 1-month retention | | Growth | $49/mo (billed annually) | Higher replay capture (from ~15% / 20k sessions), longer 13-month retention, more of the platform | | Pro | Custom ("Let's talk") | Larger volumes, advanced features | | Enterprise | Custom ("Let's talk") | SSO, governance, dedicated support |
The cheapest paid entry that includes heatmaps and recordings is Experience Analytics Growth at $49/month, billed annually. Month-to-month, expect to pay more.
Voice of Customer — surveys + feedback
This replaces Hotjar's old Ask product. Surveys, feedback widgets, and NPS live here — and they are priced separately from Experience Analytics.
| Tier | Price | |------|-------| | Free | $0 (basic surveys included) | | Growth | $99/mo (billed annually) | | Pro | Custom ("Let's talk") |
Product Analytics
A separate, sales-only product line (funnels, retention, product metrics). All tiers are custom-priced — contact sales.
What this means if you need heatmaps and surveys
Under the old Hotjar, you'd bundle Observe + Ask. Under Contentsquare, that's two separate Growth subscriptions:
- Experience Analytics Growth: $49/mo
- Voice of Customer Growth: $99/mo
- Combined minimum: ~$148/month (billed annually)
That's the real "heatmaps + surveys" entry cost today — noticeably higher than the old Hotjar Observe Plus + Ask Plus bundle, and worth planning around.
The retired legacy Hotjar plans (for reference)
If you're still on a legacy Hotjar contract, or you're reading an older comparison, these are the plans that used to exist. They are no longer available to new customers, and we include them only so you can recognise what you have:
| Legacy product | Free | Plus (annual) | Business (annual) | Scale (annual) | |----------------|------|---------------|-------------------|----------------| | Observe (heatmaps) | 35 sessions/day | $32/mo | $80/mo | $171/mo | | Ask (surveys) | 3 surveys | $48/mo | $64/mo | $128/mo | | Engage (interviews) | Limited | $280/mo | $440/mo | Custom |
Legacy annual pricing; monthly billing ran roughly 20% higher (Observe Plus was $39/mo month-to-month). These figures are historical — do not assume they are purchasable today.
The old free tier's headline gotcha was the 35 recordings/day cap on Observe. The new Contentsquare free tier is structured differently: heatmaps run on far more sessions (up to 200k/mo), but session replay is what's now capped (about 5%, max ~10k/mo).
Is Hotjar (Contentsquare) worth the price?
It can be worth it if:
You want heatmaps and surveys from one vendor. Contentsquare keeps the Hotjar combination of quantitative (heatmaps/replay) and qualitative (surveys/feedback) research under one roof — even though they're now two separate products and two bills.
You need longer retention. The Growth tier's 13-month retention beats free-tool retention by a wide margin, which matters for seasonal or year-over-year analysis.
You're in a regulated industry. Contentsquare's privacy controls, GDPR posture, and EU data residency are more enterprise-grade than most free alternatives.
It may not be worth it if:
You only need heatmaps. Microsoft Clarity gives you unlimited, genuinely free heatmaps and recordings. Paying $49+/month purely for heatmaps is hard to justify when a free, unlimited option exists.
Budget is the deciding factor. The $148/month heatmaps-plus-surveys reality prices out a lot of small sites. See the cheaper options below.
You have a native mobile app. Hotjar/Contentsquare Experience Analytics is web-focused. For iOS/Android session analytics you'll want a tool like Smartlook or FullStory.
Cheaper alternatives
| Tool | Equivalent to | Cost | Notes | |------|---------------|------|-------| | Microsoft Clarity | Experience Analytics (heatmaps + replay) | Free, unlimited | No surveys, no long retention — but genuinely free forever | | Lucky Orange | Heatmaps + recordings + surveys | From ~$32/mo | Combines what Contentsquare splits into two products | | Mouseflow | Heatmaps + recordings + form analytics | From ~$31/mo | Strong on form/funnel drop-off | | PostHog | Recordings + product analytics | Free tier + usage-based | Technical teams; recordings alongside analytics and flags |
Microsoft Clarity (free)
Clarity provides unlimited heatmaps and recordings for free. You lose surveys and long retention, but you save the entire $49+/month.
Lucky Orange (from ~$32/mo)
Lucky Orange bundles heatmaps, recordings, and surveys in one paid plan — the combination Contentsquare now splits across Experience Analytics ($49) and Voice of Customer ($99). For teams that need both, it can be dramatically cheaper.
PostHog (free tier + usage-based)
PostHog's free tier includes session recordings plus product analytics, feature flags, and surveys. Technical teams often prefer it.
FAQ
Does Hotjar still have its own pricing page?
No. hotjar.com/pricing redirects to contentsquare.com/pricing. Hotjar is sold through Contentsquare's plans now.
Can I still buy the old Hotjar Observe Plus ($32/mo) plan?
Not as a new customer. The legacy self-serve tiers are retired. New signups go through Contentsquare's Experience Analytics, where the cheapest paid tier is Growth at $49/month.
Is there still a free version?
Yes. Contentsquare's Experience Analytics has a permanent free tier — heatmaps on up to 200k sessions/month, with session replay capped (around 5%, max ~10k). Basic surveys are included.
How much is Hotjar for heatmaps and surveys together?
Roughly $148/month — Experience Analytics Growth ($49) plus Voice of Customer Growth ($99), both billed annually. They are separate products.
Does Hotjar support mobile apps?
Experience Analytics is web-focused. For native iOS/Android analytics, use a mobile-capable tool like Smartlook or FullStory.
Conclusion
Hotjar pricing in 2026 is Contentsquare pricing. The old $32/mo Observe Plus era is over: new customers start at $49/month for heatmaps and recordings (Experience Analytics Growth), and adding surveys pushes the real cost to about $148/month.
Our recommendations:
- Just need heatmaps? Use Microsoft Clarity (free, unlimited) and skip the subscription entirely.
- Need heatmaps + surveys cheaply? Lucky Orange bundles both from ~$32/mo — less than Contentsquare's two-product minimum.
- Want the full Contentsquare platform? Budget ~$49/mo to start, ~$148/mo with surveys, and talk to sales for higher volumes.
- Have a mobile app? Look at Smartlook or FullStory instead.
Still choosing? Our comparison matrix puts all 10 heatmap tools side by side — pricing checked against each vendor's own page, date-stamped, and an honest note on who each tool isn't for.