Plerdy Review: Features and Pricing [2026]

The Bottom Line: Plerdy is a budget-friendly all-in-one platform combining heatmaps, session recordings, SEO auditing, popup forms, and e-commerce analytics. At $21/month starting price, it undercuts major competitors while offering more features. The trade-off? Individual features aren't as deep as specialized tools. For teams wanting comprehensive coverage without enterprise pricing, Plerdy delivers remarkable value. Compare with other options in our best Hotjar alternatives guide.

Plerdy positions itself as a CRO (conversion rate optimization), UX, and SEO platform—three disciplines that many tools treat separately. Founded in Ukraine and now serving thousands of businesses globally, Plerdy has carved out a niche as the affordable alternative that doesn't force you to choose between heatmaps and SEO insights.

This review examines every Plerdy feature, honest limitations, pricing breakdown, and who should consider it over better-known competitors.

What is Plerdy?

Plerdy is a comprehensive website optimization platform that combines user behavior analytics (heatmaps, recordings), SEO auditing, popup form builder, and e-commerce tracking into one dashboard.

Unlike single-purpose tools—Hotjar for heatmaps, Screaming Frog for SEO, OptinMonster for popups—Plerdy bundles everything together. The theory is that conversion optimization requires understanding both user behavior and technical SEO factors. Rather than juggling multiple subscriptions, Plerdy provides an integrated view. If you're on a tight budget, also consider free heatmap tools.

This all-in-one approach appeals to:

• Small businesses that can't afford multiple specialized tools
• Marketing teams wanting consolidated insights
• E-commerce stores needing behavior + SEO + sales analytics (see best heatmap tools for WordPress)
• Agencies seeking one tool to handle multiple client needs

The trade-off is predictable: individual features may not match depth of specialized competitors. But for many use cases, "good enough across everything" beats "excellent at one thing."

Plerdy Features: Complete Overview

Heatmaps

Plerdy's heatmap functionality covers standard behavior analytics needs with some unique additions.

Heatmap types:

• Click heatmaps: See where users click across your pages
• Scroll heatmaps: Understand how far visitors scroll
• Cursor hover maps: Track where users pause their cursor (attention proxy)
• Click sequence: View the order users click elements (unique feature)

Click sequence analysis deserves special mention. Instead of just showing where users click, it reveals the order of interactions. This helps understand user journeys at a granular level—did they click the navigation first, then scroll, then click CTA? Or did they go straight to the form?

Device segmentation: View heatmaps filtered by desktop, tablet, and mobile. Essential for identifying responsive design issues.

Real-time data: Heatmaps update with live data, not just historical captures. See current visitor behavior as it happens.

Session Recordings

Record and replay user sessions to understand behavior in context.

Recording features:

• Automatic capture: Sessions recorded without manual triggers
• Filtering: Find recordings by page, device, location, or user actions
• Playback controls: Variable speed, skip to events, jump to specific pages
• Event markers: See where clicks, scrolls, and form interactions occur
• Team sharing: Share recordings with colleagues for collaborative analysis

Recording limits: Based on plan tier (starting at 2,000 daily pageviews for free, scaling up with paid plans).

SEO Checker

This is where Plerdy differentiates from pure heatmap tools. The built-in SEO auditor continuously monitors your site for optimization issues.

SEO features:

Daily automated audits: Plerdy crawls your site daily and flags issues automatically. No manual triggering required.

Mobile-first indexing focus: Audits align with Google's mobile-first approach, checking mobile versions specifically.

Key audit categories:

• Title tags and meta descriptions
• H1-H6 heading structure
• Image alt text
• Duplicate content detection
• Page load issues
• Missing canonical tags
• Broken links

AI-powered recommendations: Plerdy's SEO checker includes AI-generated tips for improving specific pages. Get concrete suggestions—not just "title too long" but examples of better alternatives.

SEO health scoring: Track overall site SEO health over time. Useful for demonstrating improvements to stakeholders.

Page semantics analysis: Identify which keywords appear in headings and meta tags, highlighting gaps in optimization.

SEO history tracking: Monitor changes over time. See if fixes improved scores or if new issues appeared.

Chrome extension: The Plerdy SEO Analyzer Chrome extension lets you audit pages while browsing, without logging into the dashboard.

Important caveat: This is a technical SEO checker, not a keyword research or content strategy tool. It handles on-page factors but won't replace tools like Ahrefs or SEMrush for comprehensive SEO work.

Popup Forms

Plerdy includes a full popup form builder—a feature most heatmap tools don't touch.

Popup types:

• Lead generation forms
• Email subscription boxes
• Exit-intent offers
• Promotional announcements
• NPS surveys
• Feedback forms
• Video popups

Targeting options:

Plerdy offers 25+ targeting conditions:

• Exit intent detection
• Scroll depth triggers
• Time on page
• Number of pages visited
• Traffic source
• Device type
• Geographic location
• Returning vs. new visitors
• Custom URL parameters

Cart abandonment recovery: For e-commerce, trigger popups when users attempt to leave with items in cart. Plerdy claims 12% cart recovery rates with targeted offers like "10% Off If You Stay."

Form analytics: Track submission rates, abandonment, and field-level performance for your popups.

Design customization: Drag-and-drop builder with templates. No coding required for basic popups. Custom CSS available for advanced styling.

Integration: Connect forms to email platforms like SendPulse, UniSender, eSputnik, and others via native integrations.

Sales Performance (E-commerce Tracking)

For online stores, Plerdy tracks the connection between user behavior and revenue.

E-commerce features:

Product interaction tracking: See which products users view, click, and add to cart—correlated with behavior recordings.

Sales attribution: Unlike Google Analytics 4 (which shows purchase numbers), Plerdy reveals which website elements users clicked before purchasing. Understand what drove the sale, not just that it happened.

Non-performing product identification: Identify products getting views but no purchases. Surface inventory that needs better presentation, pricing adjustment, or removal.

Revenue impact analysis: Connect heatmap insights to actual revenue. See if high-click areas correlate with purchases.

Checkout funnel tracking: Analyze where users drop off in checkout flows with visual funnel breakdowns.

Event Tracking and Funnels

Automated event tracking: Plerdy automatically captures clicks, form submissions, and key interactions without manual event setup.

Conversion funnels: Define multi-step journeys and track completion rates at each stage. Identify exact drop-off points.

Goal tracking: Set conversion goals and monitor performance over time.

Additional Features

A/B testing: Run basic A/B tests on website elements. Compare variations and see which performs better based on user behavior and conversions.

Single Page Application (SPA) support: Plerdy handles SPAs that many analytics tools struggle with. Tracking continues properly through client-side navigation.

Page load optimization: Plerdy's script runs after page content loads, using CDN, caching, and HTTP/3 for minimal performance impact.

GDPR compliance: Built-in compliance features for European privacy requirements.

Google Search Console integration: Connect GSC for combined SEO and behavior insights.

Integrations

Plerdy connects with:

• Google Analytics
• Google Search Console
• Shopify
• WordPress
• WooCommerce
• SendPulse, UniSender, eSputnik (email)
• Various CMS platforms

The integration ecosystem is smaller than Hotjar's but covers essential platforms.

Plerdy Pricing [2026]

Plerdy uses a straightforward tier system based on pageviews and features.

| Plan | Monthly Price | Daily Pageviews | Video Sessions | Websites | |------|---------------|-----------------|----------------|----------| | Free | $0 | 2,000 | Limited | 1 | | Startup | $21 | Higher limit | Included | 1 | | Scale | $42 | Higher limit | More sessions | 1 | | Thrive | $70 | Higher limit | Full access | 1 |

Prices shown are for annual billing. Monthly billing is higher.

14-day free trial: The trial matches Scale plan limits, letting you test premium features before committing. After trial, accounts revert to Free tier automatically.

One package = one site: Each plan covers one website. Subdomains and related domains can be combined into one account (e.g., site.com and shop.site.com share limits).

Cross-domain tracking: Available for businesses operating multiple related domains.

What makes Plerdy affordable:

Compared to competitors:

• Hotjar starts at $32/month for similar heatmap features (no SEO, no popups)
• Crazy Egg starts at $29/month (heatmaps only)
• Mouseflow starts at $31/month (no SEO, no popups)
• OptinMonster starts at $16/month (popups only)

Plerdy at $21/month includes heatmaps + SEO checker + popup forms + e-commerce tracking. The bundled value is genuine.

Plerdy Pros and Cons

Pros

Budget-friendly pricing: At $21/month for the full suite, Plerdy costs less than most single-purpose competitors. Exceptional value for small businesses and bootstrapped startups.

All-in-one platform: Heatmaps + SEO + popups + e-commerce tracking in one tool means fewer subscriptions, one login, and integrated insights.

Daily SEO audits: Continuous monitoring catches issues quickly. Most heatmap tools offer zero SEO capabilities.

Click sequence tracking: Understanding the order of user interactions provides insights basic heatmaps miss.

Popup form builder included: No need for separate tools like OptinMonster. 25+ targeting conditions enable sophisticated campaigns.

Strong e-commerce focus: Sales performance tracking connects behavior to revenue in ways generic tools don't.

SPA support: Proper tracking for modern single-page applications where many tools fail.

Free plan available: 2,000 daily pageviews free is enough for small sites to evaluate properly.

Cons

Individual features lack depth: The all-in-one approach means no single feature matches specialized competitors. SEO checker isn't as comprehensive as Screaming Frog. Heatmaps aren't as feature-rich as Mouseflow's 6 types. Popups aren't as sophisticated as Unbounce.

Smaller user community: Less community support, fewer tutorials, and less third-party content compared to Hotjar or Clarity.

No AI session summaries: Unlike Microsoft Clarity's Copilot, Plerdy lacks AI-powered session analysis. Manual review required.

Limited integrations: Fewer third-party connections than major competitors. Missing some popular marketing tools.

Support quality varies: Some users report slower support response times compared to enterprise-focused competitors.

Recording limits: Pageview-based limits can feel restrictive for high-traffic sites compared to session-based pricing elsewhere.

Who Should Use Plerdy?

Ideal Users

Small businesses on tight budgets: If $50+/month for heatmaps alone isn't feasible, Plerdy delivers core functionality at half the price with bonus features included.

E-commerce stores: The combination of behavior analytics, SEO auditing, popup forms, and sales tracking addresses multiple e-commerce needs in one tool.

Marketing generalists: For marketers wearing multiple hats who need UX insights, SEO checks, and lead generation without mastering separate specialized tools.

WordPress and Shopify stores: Native integrations make setup straightforward. Built-in popup forms eliminate need for additional plugins.

Agencies managing multiple small clients: Affordable per-site pricing makes Plerdy practical for agency portfolios.

Teams wanting integrated insights: If you value having behavior data, SEO status, and conversion tools in one view, Plerdy's consolidation helps.

Who Might Look Elsewhere

Teams needing deep heatmap analysis: Mouseflow's 6 heatmap types and Friction Score exceed Plerdy's offerings. For serious UX research, specialized tools provide more depth.

Enterprise organizations: Limited support, smaller ecosystem, and simpler features may not meet enterprise requirements.

Serious SEO teams: Plerdy's SEO checker handles basics but won't replace Ahrefs, SEMrush, or Screaming Frog for comprehensive auditing.

High-traffic sites needing unlimited recording: Pageview limits may force expensive upgrades. Microsoft Clarity offers unlimited free alternatives.

Teams prioritizing qualitative research: Hotjar's survey and feedback capabilities exceed Plerdy's popup-based approach.

Plerdy vs. Competitors

Plerdy vs. Hotjar

| Feature | Plerdy | Hotjar | |---------|--------|--------| | Starting price | $21/month | $32/month | | Heatmaps | Yes | Yes | | Session recordings | Yes | Yes | | Surveys/feedback | Basic (popups) | Advanced | | SEO checker | Yes | No | | Popup forms | Yes (25+ conditions) | No | | E-commerce tracking | Yes | Basic | | AI features | Limited | Basic |

Verdict: Plerdy offers more features for less money. Choose Hotjar if surveys and qualitative feedback are priorities.

Plerdy vs. Microsoft Clarity

| Feature | Plerdy | Clarity | |---------|--------|---------| | Price | $21+/month | Free | | Heatmaps | Yes | Yes | | Session recordings | Limited by plan | Unlimited | | SEO checker | Yes | No | | Popup forms | Yes | No | | E-commerce tracking | Yes | Basic | | AI summaries | No | Yes (Copilot) | | Data retention | Plan-based | 30 days |

Verdict: Clarity is unbeatable for free heatmaps/recordings. Choose Plerdy for SEO monitoring, popups, and e-commerce features Clarity lacks.

Plerdy vs. Crazy Egg

| Feature | Plerdy | Crazy Egg | |---------|--------|-----------| | Starting price | $21/month | $29/month | | Heatmaps | Yes | Yes (5 types) | | Session recordings | Yes | Yes | | SEO checker | Yes | No | | Popup forms | Yes | No | | A/B testing | Basic | Yes | | Confetti reports | No | Yes |

Verdict: Crazy Egg has stronger visualization features (confetti, overlay). Plerdy offers more overall functionality at a lower price.

Getting Started with Plerdy

Installation

Standard installation:

1. Create account at plerdy.com
2. Add your website
3. Copy the tracking script
4. Add to your site's <head> section
5. Verify installation
6. Data appears within hours

WordPress: Install the Plerdy plugin from WordPress repository. One-click activation.

Shopify: Add via Shopify App Store. Native integration handles tracking automatically.

First Steps After Installation

1. Review initial heatmaps: Check click and scroll patterns on key pages
2. Run SEO audit: Review flagged issues in the SEO checker
3. Set up a popup campaign: Create a simple email capture or exit-intent offer
4. Configure e-commerce tracking: If applicable, connect product and purchase data
5. Watch 5-10 session recordings: Understand how real users navigate your site

Tips for Maximum Value

• Use SEO checker weekly: Don't just install and forget—review audits regularly
• A/B test popup triggers: Experiment with timing and targeting conditions
• Connect Google Search Console: Combine search data with behavior insights
• Segment heatmaps by device: Mobile and desktop behavior often differs significantly
• Track click sequences on conversion pages: Understand the path to purchase

Final Verdict

Plerdy is the best value proposition in behavior analytics for budget-conscious teams.

The combination of heatmaps, session recordings, SEO auditing, popup forms, and e-commerce tracking at $21/month is unmatched. No competitor offers this breadth at this price point.

The trade-off is real: no individual feature reaches the depth of specialized tools. Plerdy's heatmaps won't match Mouseflow's Friction Score. The SEO checker won't replace Ahrefs. The popup builder won't compete with Unbounce.

But for small businesses, solo marketers, and agencies managing tight budgets—"good across everything" at an affordable price beats "excellent at one thing" you can't afford.

My recommendation:

1. Start with the 14-day trial. Test Scale plan features without commitment.
2. Compare against free Clarity. If you don't need SEO checks, popups, or e-commerce tracking, Clarity may be enough.
3. Use Plerdy as your foundation. Add specialized tools later only when you've outgrown specific capabilities.

Plerdy isn't the most powerful tool in any single category. But it's the most complete affordable option for teams that need multiple capabilities without enterprise budgets.

Frequently Asked Questions

Is Plerdy better than Hotjar?

For budget-conscious teams, yes. Plerdy costs less ($21 vs. $32/month) while including SEO auditing and popup forms that Hotjar lacks. Hotjar has better survey/feedback tools. Choose based on whether you need qualitative research (Hotjar) or broader functionality at lower cost (Plerdy).

Does Plerdy have a free plan?

Yes. Plerdy's free plan includes up to 2,000 daily pageviews with access to core heatmap and recording features. The 14-day trial provides Scale plan access for proper evaluation before committing.

Is Plerdy good for SEO?

Plerdy's SEO checker handles technical on-page SEO—title tags, meta descriptions, heading structure, broken links, mobile optimization. It's not a replacement for comprehensive SEO tools like Ahrefs or SEMrush, but it covers fundamentals that pure heatmap tools ignore entirely.

Can Plerdy track Shopify stores?

Yes. Plerdy has native Shopify integration via the Shopify App Store. The e-commerce tracking feature connects product interactions to sales data, showing which elements users click before purchasing.

Does Plerdy slow down websites?

Impact is minimal. Plerdy's script loads after page content using CDN, caching, and HTTP/3 optimization. Most sites see negligible performance impact, but always verify Core Web Vitals after installation.

Last updated: February 2026. Pricing and features may change. Visit Plerdy for current information.

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