Hotjar’s paid plan starts at $32/mo, so this page covers tools whose cheapest paid tier comes in under $30. Prices are the vendor’s own published entry price; where a headline price needs annual billing to reach it, the record says so.
Worth knowing: Worth saying plainly: if price is the deciding factor, the cheapest option is not on this list — Microsoft Clarity is free, unlimited and permanent. Only choose a paid tool here if you need something Clarity does not do.
Out of the 9 Hotjar alternatives we test. Ranked with permanently-free tools first — never by affiliate payout.
eCommerce-focused analytics with heatmaps plus live chat.
Our take: The value pick for stores: $10/mo gets heatmaps, recordings, funnels, form analytics and live chat — a lot of surface for the price if you run on Shopify/Woo.
SEO and conversion suite with heatmaps, session replays and funnels.
Our take: The marketer’s multi-tool: if you want heatmaps, an SEO audit and conversion pop-ups from one cheap subscription, Plerdy covers more ground for the money than a pure heatmap tool.
Visual heatmap reports (confetti, overlay) with built-in A/B testing.
Our take: Worth paying for only if you want heatmaps and A/B testing from one tool with its distinctive confetti/overlay reports — otherwise the free options cover the heatmap job.