Every tool here integrates with Shopify directly. For a store the useful extras are funnels and form analytics — knowing where checkout leaks matters more than a prettier heatmap — so those are called out on each one.
Out of the 9 Hotjar alternatives we test. Ranked with permanently-free tools first — never by affiliate payout.
eCommerce-focused analytics with heatmaps plus live chat.
Our take: The value pick for stores: $10/mo gets heatmaps, recordings, funnels, form analytics and live chat — a lot of surface for the price if you run on Shopify/Woo.
Six heatmap types plus proprietary friction scoring and form analytics.
Our take: The analyst’s heatmap tool: the widest heatmap set plus Friction Score and form analytics make it the pick when you actually dig into sessions, not just glance.
SEO and conversion suite with heatmaps, session replays and funnels.
Our take: The marketer’s multi-tool: if you want heatmaps, an SEO audit and conversion pop-ups from one cheap subscription, Plerdy covers more ground for the money than a pure heatmap tool.
Cross-platform (web + mobile app) recordings, heatmaps and funnels.
Our take: The one to shortlist if you need to record a mobile app and a website with the same tool — that cross-platform reach is its real reason to exist.
Visual heatmap reports (confetti, overlay) with built-in A/B testing.
Our take: Worth paying for only if you want heatmaps and A/B testing from one tool with its distinctive confetti/overlay reports — otherwise the free options cover the heatmap job.