These are the tools with a WordPress plugin or a documented WordPress install path, so you are not hand-editing your theme header. Script weight matters on a plugin-heavy WordPress site, but we have not measured it for any of these tools with a method that compares them fairly — so we do not rank on it. Test your own pages after install.
Out of the 9 Hotjar alternatives we test. Ranked with permanently-free tools first — never by affiliate payout.
eCommerce-focused analytics with heatmaps plus live chat.
Our take: The value pick for stores: $10/mo gets heatmaps, recordings, funnels, form analytics and live chat — a lot of surface for the price if you run on Shopify/Woo.
Free, unlimited heatmaps and session recordings from Microsoft.
Our take: The default first install. Free and genuinely unlimited — if budget is the question, start here and only leave when you hit a specific wall.
Six heatmap types plus proprietary friction scoring and form analytics.
Our take: The analyst’s heatmap tool: the widest heatmap set plus Friction Score and form analytics make it the pick when you actually dig into sessions, not just glance.
SEO and conversion suite with heatmaps, session replays and funnels.
Our take: The marketer’s multi-tool: if you want heatmaps, an SEO audit and conversion pop-ups from one cheap subscription, Plerdy covers more ground for the money than a pure heatmap tool.
Visual heatmap reports (confetti, overlay) with built-in A/B testing.
Our take: Worth paying for only if you want heatmaps and A/B testing from one tool with its distinctive confetti/overlay reports — otherwise the free options cover the heatmap job.