10 tools, side by side — real pricing, free-tier limits, features and an honest verdict on who each one is actually for. Filter by what you need; we don't rank by who pays us.
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Enterprise digital-experience analytics with session replay and anomaly AI.
Our take: Overkill for a marketing site, right for product teams: Signal AI and full session replay justify the complexity and the custom pricing at enterprise scale — not before.
Heatmaps plus surveys and feedback widgets — now part of Contentsquare.
Our take: Pick Hotjar when you want qualitative feedback (surveys, polls) sitting next to your heatmaps — that combo is its real edge, not the heatmaps alone.
eCommerce-focused analytics with heatmaps plus live chat.
Our take: The value pick for stores: $10/mo gets heatmaps, recordings, funnels, form analytics and live chat — a lot of surface for the price if you run on Shopify/Woo.
Free, unlimited heatmaps and session recordings from Microsoft.
Our take: The default first install. Free and genuinely unlimited — if budget is the question, start here and only leave when you hit a specific wall.
Six heatmap types plus proprietary friction scoring and form analytics.
Our take: The analyst’s heatmap tool: the widest heatmap set plus Friction Score and form analytics make it the pick when you actually dig into sessions, not just glance.
SEO and conversion suite with heatmaps, session replays and funnels.
Our take: The marketer’s multi-tool: if you want heatmaps, an SEO audit and conversion pop-ups from one cheap subscription, Plerdy covers more ground for the money than a pure heatmap tool.
Open-source product analytics with heatmaps, session replay and a generous free tier.
Our take: The developer/SaaS pick: heatmaps and replay ride along with real product analytics, feature flags and A/B testing in one open-source stack — overkill for a brochure site, ideal for a product team.
Cross-platform (web + mobile app) recordings, heatmaps and funnels.
Our take: The one to shortlist if you need to record a mobile app and a website with the same tool — that cross-platform reach is its real reason to exist.
Enterprise experimentation platform: A/B testing with heatmaps and session recordings.
Our take: The pick when heatmaps are one input to a real experimentation program: VWO pairs recordings and heatmaps with serious A/B and multivariate testing — right for CRO teams, heavy for anyone who just wants a heatmap.
Visual heatmap reports (confetti, overlay) with built-in A/B testing.
Our take: Worth paying for only if you want heatmaps and A/B testing from one tool with its distinctive confetti/overlay reports — otherwise the free options cover the heatmap job.
Every figure here — pricing, free-tier limits, features — is checked against each vendor's own pricing and product pages and stamped with the date we last verified it. Verdicts are ours; the facts are theirs. When a tool changes its pricing, this page changes with it. We don't reorder the list based on affiliate payouts.
What we don't publish: tracking-script weight. Every one of these tools loads a small file that pulls more code at runtime, and several only serve the real payload once you have an account — so the KB figures you see quoted around the web, including the ones we used to print here, are not comparable. We would rather leave a column empty than fill it with a guess.
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