Free foreverVerified 2026-07-21
Mouseflow review
Six heatmap types plus proprietary friction scoring and form analytics.
Our verdict: The analyst’s heatmap tool: the widest heatmap set plus Friction Score and form analytics make it the pick when you actually dig into sessions, not just glance.
Price
Free — 500 recordings/mo
Paid from $31/mo
Heatmaps
6 types
Click, Scroll, Move, Attention, Geographic, Friction
Script
~18KB
GDPR compliant
The good
- Six heatmap types — the most here
- Friction Score surfaces problem sessions automatically
- Strong form analytics + a real 500/mo free tier
The catch
- No surveys or A/B testing
- Friction Score is a heuristic, not true AI
- Paid tiers meter strictly on recording volume
Pick it if
Teams doing serious session analysis — form drop-off, friction scoring, six heatmap types.
Skip it if
Anyone who just wants a quick free heatmap — Clarity is simpler for that.
Full specification
- Free tier
- 500 recordings/mo (forever)
- Paid from
- $31/mo
- Pricing notes
- Generous 500-recording free tier. Paid from $31/mo scales by recording volume.
- Heatmap types
- Click, Scroll, Move, Attention, Geographic, Friction
- Session recordings
- Yes
- Surveys
- No
- Funnels
- Yes
- Form analytics
- Yes
- A/B testing
- No
- AI insights
- No
- Script size
- ~18KB
- GDPR compliant
- Yes
- EU data residency
- Yes
- Integrations
- Shopify, WordPress, HubSpot, Optimizely
Sources · verified 2026-07-21