Free foreverAI insightsVerified 2026-07-21
Microsoft Clarity review
Free, unlimited heatmaps and session recordings from Microsoft.
Our verdict: The default first install. Free, unlimited, light — if budget is the question, start here and only leave when you hit a specific wall.
Price
Free — Unlimited
Heatmaps
3 types
Click, Scroll, Move
Script
~8KB
GDPR compliant
The good
- Truly free, unlimited sessions — no cap, no trial clock
- Lightest script here (~8KB) — negligible page-speed cost
- Native GA4 integration and Copilot summaries
The catch
- No surveys, funnels, or form analytics
- Filtering and segmentation are basic vs paid rivals
- Your data helps Microsoft — a real consideration for some
Pick it if
Budget-conscious sites, WordPress, GA4 users who want data today at zero cost.
Skip it if
Teams needing surveys, funnels, or deep filtering — Clarity is deliberately lean.
Full specification
- Free tier
- Unlimited (forever)
- Paid from
- —
- Pricing notes
- Genuinely free with no session cap. Monetised by Microsoft, not by you — no paid tier to upsell into.
- Heatmap types
- Click, Scroll, Move
- Session recordings
- Yes
- Surveys
- No
- Funnels
- No
- Form analytics
- No
- A/B testing
- No
- AI insights
- Copilot session summaries — useful for a quick read, shallow for real analysis.
- Script size
- ~8KB
- GDPR compliant
- Yes
- EU data residency
- Yes
- Integrations
- GA4, Google Ads, WordPress
Sources · verified 2026-07-21