Free foreverAI insightsVerified 2026-07-21
VWO review
Enterprise experimentation platform: A/B testing with heatmaps and session recordings.
Our verdict: The pick when heatmaps are one input to a real experimentation program: VWO pairs recordings and heatmaps with serious A/B and multivariate testing — right for CRO teams, heavy for anyone who just wants a heatmap.
Price
Free — Free Starter plan (limited)
Paid from Custom
Heatmaps
3 types
Click, Scroll, Move
Script
Not measured
GDPR compliant
The good
- Best-in-class A/B and multivariate testing
- Heatmaps and recordings integrated into the experiment workflow
- US, EU or India data residency; broad compliance
The catch
- Paid pricing is quote-based, not transparent
- Heavier and more complex than a standalone heatmap tool
- Overkill if you are not running experiments
Pick it if
CRO and growth teams running structured A/B and multivariate testing who want heatmaps feeding the experiment pipeline.
Skip it if
Small sites wanting a quick, cheap heatmap — VWO is an enterprise suite with quote-based pricing.
Full specification
- Free tier
- Free Starter plan (limited) (forever)
- Paid from
- Custom
- Pricing notes
- Free Starter plan for basic testing plus Insights. Paid tiers (Growth, Pro, Enterprise) are priced by tracked visitors and quoted, not listed publicly.
- Heatmap types
- Click, Scroll, Move
- Session recordings
- Yes
- Surveys
- Yes
- Funnels
- Yes
- Form analytics
- Yes
- A/B testing
- Yes
- AI insights
- VWO AI (Wandz) assists with test ideation and analysis across the suite.
- Script size
- Not independently measured — we don't publish a figure we haven't checked
- GDPR compliant
- Yes
- EU data residency
- Yes
- Integrations
- GA4, Segment, Salesforce, HubSpot, Slack
Sources · verified 2026-07-21