Free foreverVerified 2026-07-27
Hotjar review
Heatmaps plus surveys and feedback widgets — now part of Contentsquare.
Our verdict: Pick Hotjar when you want qualitative feedback (surveys, polls) sitting next to your heatmaps — that combo is its real edge, not the heatmaps alone.
Price
Free — 200k sessions/mo (heatmaps); replay capped ~10k
Paid from $49/mo
Heatmaps
3 types
Click, Scroll, Move
Checked
2026-07-27
GDPR compliant
The good
- Best-in-class surveys and on-page feedback widgets
- Mature integrations (Slack, HubSpot, Segment)
- Strong, well-documented UX-research workflow
The catch
- Surveys/feedback are now a separate paid product from heatmaps + recordings — two bills at scale
- New signups are routed into Contentsquare; the old self-serve Hotjar plans are gone
- No native AI analysis in 2026
Pick it if
UX research teams wanting surveys + heatmaps + recordings in one place.
Skip it if
Cost-sensitive sites — Clarity does the heatmap half for free.
Full specification
- Free tier
- 200k sessions/mo (heatmaps); replay capped ~10k (forever)
- Paid from
- $49/mo
- Pricing notes
- Hotjar is now part of Contentsquare: hotjar.com/pricing redirects there and standalone Hotjar plans are no longer sold to new customers. The cheapest paid tier with heatmaps + recordings is Contentsquare Experience Analytics "Growth" at $49/mo (billed annually); surveys/feedback ("Voice of Customer") is a separately priced product. The old $32/mo Observe Plus plan (annual billing) is retired.
- Heatmap types
- Click, Scroll, Move
- Session recordings
- Yes
- Surveys
- Yes
- Funnels
- Yes
- Form analytics
- No
- A/B testing
- No
- AI insights
- No
- Script size
- Not independently measured — we don't publish a figure we haven't checked
- GDPR compliant
- Yes
- EU data residency
- Yes
- Integrations
- Slack, HubSpot, Segment, Zapier, GA4
Sources · verified 2026-07-27