Free foreverVerified 2026-07-21

Hotjar review

Heatmaps plus surveys and feedback widgets in one UX-research suite.

Our verdict: Pick Hotjar when you want qualitative feedback (surveys, polls) sitting next to your heatmaps — that combo is its real edge, not the heatmaps alone.

Price

Free — 35 recordings/day

Paid from $32/mo

Heatmaps

3 types

Click, Scroll, Move

Script

~34KB

GDPR compliant

The good

  • Best-in-class surveys and on-page feedback widgets
  • Mature integrations (Slack, HubSpot, Segment)
  • Strong, well-documented UX-research workflow

The catch

  • Heaviest mainstream script (~34KB)
  • Free plan is tightly capped; paid adds up fast
  • No native AI analysis in 2026

Pick it if

UX research teams wanting surveys + heatmaps + recordings in one place.

Skip it if

Cost-sensitive sites — Clarity does the heatmap half for free with a lighter script.

Full specification

Free tier
35 recordings/day (forever)
Paid from
$32/mo
Pricing notes
Free plan is capped at 35 daily recordings. Heatmaps and recordings are split across separate priced products at scale.
Heatmap types
Click, Scroll, Move
Session recordings
Yes
Surveys
Yes
Funnels
Yes
Form analytics
No
A/B testing
No
AI insights
No
Script size
~34KB
GDPR compliant
Yes
EU data residency
Yes
Integrations
Slack, HubSpot, Segment, Zapier, GA4

Sources · verified 2026-07-21